Out with the Old, in with the New!

Okay ladies. I would like you to take a moment for yourself -- (you can do it)! Find yourself a mirror. Take a look at your lovely face - your hair - your attire. And ask yourself this thought provoking question: are

you still wearing the same makeup look that you did in high school or during your early university days? How about your clothing? Has your style progressed at all? And your hair -- is your hairstyle dated?

If you answered "ummmmm.....well......"to any of these questions, I am going to ask you straight up - how come? No matter what, unless you are still 18 or 22, if your makeup is the same as it was 10+ years ago, it is not going to look the same on your face now as it did 10+ years ago.  No way.  No how.  You are a more mature woman now (embrace it). And with that wonderful realization comes the true facts that our skin has changed and will continue to change.  As we grow older, we are starting to have less 'vibrant' skin--and it is likely a bit more textured than the smooth, plump, dynamic faces of our youth.  Side bar - you can help this process by adopting a really good skin care routine - cleanse, tone, moisturize.  It's best to stick with one brand when choosing your skin care products as they were made to work optimally together! 

And our hair also has changed. Especially if you've had children.  For some our hair is curlier, straighter, thinner or thicker.  Our bodies embrace change so allow your mind to embrace it too!

Not only have our bodies, faces, and hair matured, but styles have changed and evolved too! The more we stick to our old styles, the older we look. For real. I'll give you one very broad example that is true in 9 out of 10 cases: Thick black eye-liner does not work on most mature women. It can make eyes seem smaller and highlight the lines around the eyes.  This look is aging you!!! (and no we are not pointing to anyone in particular but you all know who you are - smile).  Do not worry though.  They say that the best way to make a change is to admit the problem.  Then fix the problem.  Never too late to make improvements in our lives - inside or out.

If you need any help updating your look and honing in your brand, you know we are here to help!

Until next week - Yours in Beauty,

Jen & Rita

Pink Ink Ladies